MySiteReview
How scoring works

How we score each page

No mystery, no jargon. Your MySiteReview score is built from six things real customers actually care about — and judged against businesses that look like yours, not against giants with full marketing teams.

Step 1

We figure out what kind of business you are

A solo therapist shouldn't be graded against a 30-person dental group. So before we score anything, we sort your business into one of three tiers based on what's visible on the page. Each tier has its own ceiling — that's the score a perfect page at your size could realistically earn.

Max 88 / 100

Tier 1 — Solo / single location

Independent professionals, solo practitioners, and single-location shops.

  • One address or service area
  • No named team or staff page
  • One main service or focus
  • No location switcher or multi-location pages
Max 91 / 100

Tier 2 — Small team / multi-service

Practices, studios, and shops with a small team or a few services.

  • Team or staff page
  • Two or more service categories
  • One or two locations
Max 94 / 100

Tier 3 — Growing local brand

Multi-location businesses, online shops, or membership-based brands.

  • Location selector
  • Multiple address pages
  • Online shop or membership system
  • Ten or more staff

If your business sits between two tiers, we look for two clear signals before moving you up. Things like a team page with named staff, a second location, or an active online shop. A blog and a services dropdown alone don't change your tier. When it's genuinely unclear, we classify you in the lower tier — it's fairer to you and more accurate.

Step 2

We score six categories

Each category is worth a set number of points. Some only apply if you're a Tier 2 or Tier 3 business — for example, we won't ding a one-person shop for not having individual location pages.

A.Search visibility

Up to 20 / 20 / 22 points

Can the right customers find you on Google?

What good looks like
  • Your headline says what you do and where you do it.
  • Your browser tab title includes your business type and city.
  • Your Google preview text is custom and under 160 characters.
  • Your images have short, descriptive names.
  • If you're a solo business: your city or service area is visible up top — solo local businesses live or die on local search.
  • If you have multiple services or locations, each has its own page.
What costs you points
  • A vague headline like "Welcome" or "Your trusted partner".
  • A generic tab title (e.g. just your business name with no city).
  • Missing or duplicated descriptions across pages.

B.Mobile experience

Up to 18 points

Does this page work for the visitor on a phone?

What good looks like
  • Body text is at least 16 pixels — no pinching to read.
  • Buttons are big enough to tap with a thumb.
  • Your phone number is a tappable link — one tap dials, no copying.
  • No sideways scrolling.
  • The menu works without a mouse.
  • If you use a booking or scheduling link instead of a phone, that counts too.
What costs you points
  • Tiny text that needs zooming.
  • Buttons that are hard to tap accurately.
  • No phone number and no booking link — visitors have no way to reach you from their phone.

C.Trust & conversions

Up to 18 / 20 / 22 points

When someone lands on this page, do they trust you and know what to do?

What good looks like
  • A clear action button (Book, Call, Get a Quote) — or a scheduling link if you work by appointment.
  • A visible contact method somewhere on the page.
  • Strong social proof — and this comes in three levels. Strongest: a link to a verified review platform like Google Reviews, Trustpilot, Yelp, Houzz, or Checkatrade. Mid-strength: testimonials, quotes, or star ratings on your own page. Weakest: nothing at all. You only need one of the top two — on-page testimonials still count.
  • A line that says what happens next ("We'll reply within one business day").
  • If you sell things, a pricing indicator (even "Starting at $X" or "Free consultation").
  • For appointment-based businesses: a clear explanation of what happens in the first session or call.
  • For restaurants: a menu link, visible opening hours, and a location or map.
  • For tradespeople: a license or insurance mention, a clear service area, and before/after project photos.
  • For creative services (photographers, designers, illustrators): a portfolio or gallery — for this kind of business, the work itself is the proof.
What costs you points
  • No action button anywhere on the page — not even in the footer.
  • No mention of how or when you'll get back to people.
  • No social proof at all — no testimonials on your page, no link to a review platform, no credentials, no press.
  • Stock-photo-only social proof with no real customer voices, credentials, or press.

D.Clarity & content

Up to 16 points

Can a stranger figure out what you do in five seconds?

What good looks like
  • The first thing visitors see explains what you do, plainly.
  • Your most important message is above the scroll line.
  • Text is easy to read — comfortable size, good contrast, not a wall of words.
  • The page has a logical flow: who you are → what you offer → why trust you → what to do next.
What costs you points
  • A hero section full of buzzwords with no real meaning.
  • Important details buried way down the page.
  • Long, dense paragraphs with no headings or breaks.

E.Speed

Up to 10 points

Will this page load before the visitor gives up?

What good looks like
  • No autoplay videos on the homepage.
  • Two or fewer external widgets on the homepage.
  • Images saved in modern web formats (jpg, webp, avif — not giant raw photos).
  • Hosted on a reputable platform with built-in performance tools.
What costs you points
  • A homepage YouTube embed that autoplays.
  • Five or more chat / map / social widgets stacked together.
  • Multi-megabyte images dragged in straight from a phone.

F.Accessibility

Up to 6 / 7 / 8 points

Can everyone use this page, including people with disabilities?

What good looks like
  • Images have short text descriptions (alt text).
  • Text contrast is comfortable to read in your chosen colors.
  • Form fields have visible labels — not just grey placeholder text.
  • For growing brands: visible keyboard focus rings and a "skip to content" link — larger sites serve more diverse visitors and are held to a higher standard here.
What costs you points
  • Decorative images with no alt text where it would help.
  • Light grey text on a white background.
  • Forms where the label disappears the moment you start typing.
Step 3

We add it up and compare you to your peers

Your final score is the sum of every category, out of your tier ceiling. We then show you which band you're in — not against the whole internet, but against businesses that look like yours.

  • 85+
    Top of peer group

    You're punching at the top of your category. Use MySiteReview to spot the small things and keep your edge.

  • 75–84
    Above peer average

    Strong foundation. A few smart tweaks turn this into a top-of-group site.

  • 60–74
    At peer average

    You're in the pack. The fixes we suggest are how you start to stand out.

  • 40–59
    Below peer average

    There's real opportunity here. Most fixes are owner-doable in an afternoon.

  • 0–39
    Needs urgent work

    Visitors are likely bouncing. Start with the High-impact items first — they unlock the rest.

A few things we deliberately do — and don't

We do
  • Grade you against businesses that look like yours.
  • Adjust for industry — therapists aren't penalized for not posting prices or phone numbers.
  • Use uncertainty language when a signal might exist but our scanner couldn't confirm it.
  • Give you the full breakdown so you can fix things yourself.
  • Require two clear signals before moving you to a higher tier.
We don't
  • Use a 100-point scale that secretly tops out at 100 — your ceiling is your tier max.
  • Penalize you for things only enterprise sites do (live chat, multi-language, etc.).
  • State something is "missing" when our scanner may simply not have reached that part of your page.
  • Penalize a coaching or therapy site for not having a public phone number — a booking link is the right choice for those businesses.
  • Hide the rules. This page is the rules.

Ready to see your score?

Free scan, under 30 seconds. We'll show you your score, your tier, and the top three things to fix first.

Start my review

Curious why some sites can't be reviewed? Read why reviews sometimes fail.